Turn Sustainability Mandates into Growth Opportunities

People don't just shop and cook — they repeat. Across Europe, most consumers rotate the same 6–8 meals each week. Many assign meals to specific days. Over two-thirds buy the same core ingredients on repeat. These habits aren't just familiar — they're predictable.And they're already being digitized. More than 70% of urban consumers use digital tools to support routine food decisions — from shopping lists to meal kits to voice assistants. When tools are simple and supportive, they stick.That's the opening Culinae is built for: we don't disrupt behavior — we embed into it.Routines + Personalization Drive LoyaltyBrands that reinforce — rather than disrupt — food routines see higher long-term engagement. 56% of consumers prefer brands that tailor experiences to their daily habits, especially around food and shopping.Food Waste Reduction Protects Margins:Targeted waste reduction programs deliver an average 14:1 ROI — €14 saved for every €1 invested.Sustainability Targets Become Actionable:Aligning stock with real consumer cooking intent supports achieving the EU's 30% food waste reduction goal by 2030.